The concept for Highway A1A was to rebrand the beach communities along Northeast A1A from Amelia Island to St. Augustine. The marketing would target locals in the Florida/Georgia region. The brand message would bill Northeast Florida as a relaxing weekend escape. Additionally, the branding would center the area as a lifestyle and a place of local pride through clothing merchandise, a travel magazine, and a billboard ad campaign. There would also include a slight design change to the area's highway signs to denote specific Northeast sections of Highway A1A.
Forge 3D Print Studio is a 3D printmaking shop located in Jacksonville, Florida. The company's original logo used an image of an anvil drawn as a blueprint. The rasterized lines of the logo blurred at smaller sizes. I proposed a logo that utilized the same anvil trademark but incorporated it into the company name and redesigned the trademark to also be used as a separate symbol. The proposal was not responded to, but it did include mockups of the company's proposed new business cards, social media and other product materials.
Global Education is an intiative that has taken on steam in higher education. It's an expansive subject and for this project, I wanted to create a resource that could attract varying levels of educators. I broke down three key academic articles and used the content to create a layout, design and aesthetic that was simple and easy to digest.
This was an independent project I created, the goal was to develop a skincare brand marketed to individuals who want to take care of their skin but wanted a regimen that was is quick and easy. I chose the name "black moon" because it is often a term meant to symbolize renewal.
Having worked retail for several years, I have seen people scrambling to get last-minute supplies before an impending hurricane. I designed a supply guide that could be used for Florida retailers during the long hurricane season. The informational signage would remind consumers to get supplies during a shopping trip. Additionally, it would also be a tool to boost merchandise sales. The guide includes shelf tags to indicate merchandise as a potential supply with icons indicating a supply's use from food, emergency or cautionary items. Aisle blades would also include hurricane tips and an icon guide. While a brochure would be used for wider distribution.
For this independent project, I wanted to design an album cover that could be used for the EDM or Trance genre. I chose a surrealistic concept that used dream-like imagery to represent the hypnotic sensation Trance music can have on dancers.
This was a project for a magazine ad I designed as a freelance graphic designer in collaboration with a creative ad agency. The ad was for a student apartment complex in Rhode Island. The client had a specific request to have its color scheme match the branding for the Rhode Island School of Design and to incorporate a pre-designed map with the company logo. The 1.5-inch ad was intended to be placed on a 2-page spread.
NASPA, a national organization for Student Affairs Administrators in Higher Education, has an annual conference each year. While working for Florida State College at Jacksonville, Dr. Holland, Vice-President of Student Affairs and the 2018 host of the NASPA conference requested for me to design the postcards. I had to incorporate the conference's theme "Let Your Career Take Flight". The postcard design was approved and distributed nationally.
