A lot of my design and marketing work for USF World was focused on recruitment for the Education Abroad office. One of 2 info cards I designed, instructed students on how to connect with Education Abroad advisors and begin enrolling in a study abroad program.
USF World monitors the University of South Florida's global engagement data across its many colleges. For this project, I worked with stakeholders to summarize data covering international student enrollment, faculty accreditation, articulation partnership agreements, international scholarships, study abroad demographics and virtual global learning. I then designed and infographics into a booklet format for each of the university's colleges.
Much of my work for USF Education Abroad focused on recruitment materials to help enroll students in our study abroad programs during the first week of fall classes. Early fall semester recruitment materials had a distinct sub-branding style that I kept consistent for all materials. Faculty-led programs utilized fliers to help colleges and faculty recruit students individually. Education Abroad Advisors were given information half sheet cards for student orientations as well as a booklet with a complete preview list of study abroad programs.
One of my primary responsiblities was managing, scheduling and creating content for USF World's seven social media accounts. As USF World is a large and complicated support unit for the university, much of the content I developed worked to educate what USF World does and what support it provides, while also showing what the unit is doing.
Using USF's iconic bull statues, seen throughout campus, and global imagery, I created USF World's rollup standup banner. I created 2 variations. The one on the left was the one that was more commonly used.
