Digital Marketing Coordinator

Smith & Associates Real Estate | 2022-2024

Executing the design and management of digital campaigns that incorporate social media, video, internet advertising, for a $2.5 billion luxury real estate brokerage. Developing content ideation and creation of brand’s social media strategies increasing brand visibility and reach.

Professor of Digital Media, Adjunct

FSCJ | 2023-Present

Directing and training students in various graphic design software and techniques that included typography, non-destructive photo editing, poster and magazine composition, image compositing and creative design principles. Developing online curriculum and training plan teaching students 2D Graphic Design principles in Raster Imaging. Delivering written and video-based lectures and demonstrations that offered students hands-on graphic design training.

Communications & Marketing Officer

University of South Florida | 2021-2022

Led the development of visual and written content for all communication and marketing initiatives to promote USF World and its initiatives across local, national, and international communities. Responsible for brand management and content distribution strategies, social media, email marketing, advertising, and managing overall execution of communications goals. Translated USF World’s strategic direction into high-quality content that included online videos, branded marketing collateral, and social media content.

Graphic Designer

TedxFSCJ | 2019-2020

Designed and implemented the graphic, layout and production of TEDxFSCJ’s brand messaging and advertising for electronic and print media, websites and social media content.

Communications Coordinator

FSCJ | 2017-2019

Managed the production, messaging, writing, editing, design and coordination of over 200 communications materials per term for social media, websites, as well as print and digital publications for the college’s offices of Student Engagement, Diversity & Social Change and the Dean of Students. Pioneered the role of the Student Engagement’s communications team by establishing project management standards, devising content calendars, and coordinating the distribution of its messaging with college and community stakeholders. Oversaw the development of the department’s communication strategy by identifying and executing tactics for reaching underserved populations.

Custom Portrait Photographer

Freelance | 2014-2022

Operated a freelance custom photography business offering both studio and on-location photo sessions. Consulted with clients to provide custom photography services for individuals, couples, families, and professionals.

Creative Marketing Intern

FSCJ | 2016-2017

Designed multimedia and written marketing content for the Student Life & Leadership department’s collegewide programming and events. Assisted in marketing projects at all stages, including conceptual planning, schedule management and final implementation.Responsible for the preparation of marketing content, images, and printed collateral.