Smith & Associates

Smith and Associates Real Estate Video Reels

LOCAL EXPERTISE. GLOBAL REACH: To highlight Smith & Associates Real Estate’s position as a local luxury brokerage with a global footprint spanning more than 70 countries, I led the creative development of the Local Expertise. Global Reach video for prospective luxury home sellers. I wrote the script and used advanced text-to-speech AI to produce natural-sounding narration, tailoring tone and accent to match the brand’s international positioning. The final piece combined edited brand footage, custom motion graphics, and color correction, resulting in a polished asset used across presentations and digital marketing to reinforce Smith’s global reach and credibility.

MAKE SMITH HOME: For the Make Smith Home recruitment campaign, I partnered with external production company Mount Up to produce a series of agent-focused interviews designed to attract new talent to the brokerage. I developed interview questions, coached agents on camera, and directed the filming to ensure authentic, compelling responses that reflected Smith’s culture and values. I then edited the footage into a cohesive narrative used across recruitment efforts, positioning Smith & Associates as a premier destination for top-performing luxury agents.

Smith And Associates Sizzle Reel: I developed this sizzle reel to promote Smith & Associates Real Estate to stakeholders, investors, clients, and potential business partners, with a particular focus on supporting the relocation department. The video served as a key marketing asset used in presentations and outreach to position Smith as the premier brokerage for individuals and companies relocating to the Tampa Bay area. Through dynamic editing and brand-forward storytelling, the piece highlighted the firm’s local expertise, full-service offerings, and deep community connections.

Smith & Associates Social Media Content | 2022-2024

At Smith & Associates Real Estate, I led the creation and management of ongoing social media content highlighting company milestones, agent achievements, media coverage, and progress on luxury condo developments. I regularly captured original photo and video content at ribbon-cuttings, company events, and affiliate visits, ensuring timely, brand-aligned storytelling across platforms.

One standout example included documenting an all-day tour with London-based affiliates Nick Churton and Annette Reeve of Mayfair International Realty, where I accompanied them to construction sites and luxury listings and produced content later shared across both brands’ social channels to extend the reach of the partnership.

Global Reach Social Campaign | 2024

To extend the impact of the Local Expertise, Global Reach video, I developed a month-long social media campaign featuring static graphics that highlighted Smith & Associates’ international affiliate network. By strategically tagging global partners and tailoring content to encourage cross-promotion, the campaign increased engagement by 12% and generated more than 300 new Instagram followers. The effort reinforced Smith’s positioning as a globally connected luxury brokerage while expanding visibility across international audiences.

HGTV Ultimate House Hunt: Downtown Dwelling Campaign

When two Smith & Associates luxury condo listings were named finalists in HGTV’s Ultimate House Hunt competition, I led a targeted social media voting campaign to drive engagement and support both properties in the “Downtown Dwellings” category. I developed the initial promotional video to showcase the listings and clearly guide viewers through the voting process, then supported it with additional social graphics and video content designed to sustain momentum throughout the competition. The campaign focused on clear calls to action and strategic content pacing to maximize visibility and votes during a highly competitive, national contest.

Smith and Associates Advertising Videos

At Smith & Associates Real Estate, I led the development of video advertising content for paid campaigns across social media, streaming platforms, Google Ads, and web placements. This selection includes assets from the brand’s Search campaign designed to drive website traffic, alongside a spotlight ad for SmithOpen.com and a broader brand awareness video. Each piece was intentionally optimized for performance through multi-format delivery—including vertical (9:16) and square (1:1) variations—ensuring consistent messaging and strong visual impact across all paid channels.

Smith Giving Campaigns | 2023

At Smith & Associates Real Estate, I led the communications strategy for the Smith Giving foundation’s annual grant program, volunteering my marketing expertise to elevate the initiative’s reach and impact. Partnering closely with the foundation’s spokesperson, I developed a cohesive campaign that included website updates for clarity, social media and promotional assets, a video walkthrough for applicants, and press outreach to expand awareness. I also produced post-award materials, including the Smith Giving Report, a branded booklet highlighting community impact through volunteer hours, in-kind donations, and grants—resulting in increased nonprofit engagement and a stronger public presence for the foundation.

Top Tips for Documenting Flood Damage | 2024

In response to the severe storm surge caused by Hurricane Helene in 2024, I collaborated with Stockham Law Group to rapidly produce a digital resource helping homeowners document flood damage and navigate insurance claims. Designed for clarity and accessibility during a time of urgent need, the content translated complex legal and insurance guidance into clear, actionable steps, ensuring homeowners had timely information when it mattered most.