Smith & Associates
As Digital Marketing Coordinator at Smith & Associates, I led content creation and strategy for a $2.5B luxury real estate brand. I produced multimedia campaigns including video advertising, social media marketing, and community-focused content that elevated the company’s visibility and storytelling. My work spanned paid and organic campaigns, agent recruitment, international affiliate engagement, and property promotions across platforms like Instagram, Google Ads, TikTok, and YouTube.
Scroll down to explore a curated selection of campaign work, video content, and branded visuals.
Smith and Associates Real Estate Video Reels
LOCAL EXPERTISE. GLOBAL REACH: Smith & Associates Real Estate stands out as a local luxury brokerage with global affiliations, offering marketing reach in 70+ countries. This video was created to showcase that international network to prospective luxury home sellers. I wrote the script and used advanced text-to-speech AI to produce natural-sounding narration, tailored with specific accents and tones. The final video combines edited brand footage, custom motion graphics, and color correction—delivering a polished asset used in both presentations and digital marketing.
MAKE SMITH HOME: For this project, I partnered with external production company Mount Up to film interviews with several Smith & Associates Real Estate agents for a recruitment campaign. Behind the scenes, I developed interview questions, coached agents on-camera, and directed the filming to ensure authentic, compelling responses. I then edited the footage into a cohesive and persuasive narrative used to attract and recruit new agents to the brokerage.
Smith And Associates Sizzle Reel: This video was developed to promote Smith & Associates Real Estate to stakeholders, investors, clients, and potential business partners. It served as a key marketing asset for the relocation department, helping to position Smith as the premier choice for companies and employees transitioning to the Tampa Bay area. Frequently used in presentations and outreach efforts, the video highlighted the brokerage’s local expertise, full-service offerings, and community connections.
Smith & Associates Social Media Content | 2022-2024
At Smith & Associates Real Estate, I managed, produced, and designed day-to-day social media content celebrating company milestones, agent achievements, news features, and progress on luxury condo developments. I regularly captured original photo and video content at ribbon-cuttings, company events, and affiliate visits. A standout moment included documenting an all-day tour with our London-based affiliates, Nick Churton and Annette Reeve of Mayfair International Realty. I accompanied them to construction sites and luxury listings, creating content that was later shared with their social media team to highlight the visit across both brands' platforms.
Global Reach Social Campaign | 2024
To complement our Local Expertise, Global Reach video, I created a month-long static graphic campaign highlighting Smith’s international affiliate connections. By strategically tagging global partners and tailoring content for broader reach, the campaign boosted engagement by 12% and added over 300 new Instagram followers, reinforcing Smith’s presence as a globally connected luxury brokerage.
HGTV Ultimate House Hunt: Downtown Dwelling Campaign
In 2023, two of Smith & Associates Real Estate’s luxury condo listings were nominated as finalists in HGTV’s Ultimate House Hunt in the “Downtown Dwellings” category. Competing against 10 properties nationwide, finalists needed viewer votes to win. I launched a targeted voting campaign beginning with this promotional video, guiding viewers on how to vote and showcasing both properties. The video was supported by additional social media graphics and video content, strategically designed to drive engagement and maximize votes throughout the competition.
Smith and Associates Advertising Videos
As Digital Marketing Coordinator at Smith & Associates Real Estate, I developed video content for multi-platform advertising, including social media, streaming services, Google Ads, and website placements. This gallery features a selection of video ads from our “Search” campaign, designed to drive traffic to our website, along with a spotlight ad for SmithOpen.com and a general brand awareness video. Each video was optimized for various platforms by reformatting resolutions into multiple aspect ratios, including 9:16 for vertical social media and 1:1 for in-feed placements.
Smith Giving Campaigns | 2023
At Smith & Associates Real Estate, I volunteered my marketing and communications expertise to support the company’s foundation and its annual grant program. Working closely with the foundation’s spokesperson, I led the development of a full communications strategy—from updating the website for clarity, to designing social media assets, producing a video walkthrough for applicants, and promoting the program through press outreach. I also created post-award materials, including the Smith Giving Report, a branded booklet celebrating community impact through volunteer hours, in-kind donations, and grants. The campaign significantly expanded awareness, increased nonprofit engagement, and elevated the foundation’s presence in the community.
Top Tips for Documenting Flood Damage | 2024
In response to the severe storm surge caused by Hurricane Helene in 2024, I collaborated with Stockham Law Group to quickly produce a digital resource for homeowners navigating flood insurance claims. The content was designed to be both timely and informative, providing clear, actionable guidance during a period of urgent need.
Smith and Associates Real Estate Logo Title Card
Using Adobe After Effects, I created an animated version of the Smith & Associates Real Estate logo for use across branded video content. This animation became a staple in advertising campaigns, in-office displays, and internal video updates—reinforcing brand consistency in communications related to company news, agent accomplishments, and luxury development progress.
Pendry Tampa Groundbreaking
Created for TikTok and Instagram, this short-form video captured the groundbreaking ceremony of Pendry Tampa—Downtown Tampa’s newest luxury hotel and residential tower. The video highlighted key moments from the event and was designed for quick, engaging social media storytelling to generate excitement and community buzz around the project launch.
Smith Tampa Office Renovation- Ribbon Cutting Ceremony
In summer 2023, Smith & Associates Real Estate unveiled a major renovation of its South Tampa office. I produced this TikTok video to capture the energy and celebration of the grand reveal, showcasing the updated space and brand atmosphere in a fun, social-friendly format designed to engage our audience and highlight the company’s continued growth.
Narrated Home Home Tours
As part of our regular social media content, I produced quick, narrated video tours showcasing standout listings. This particular property tour generated strong engagement and went under contract shortly after posting—for $1.5 million. These videos helped spotlight high-end homes while driving interest and inquiries through accessible, visually engaging content.
Celebrating Saltaire Completion
To mark the completion of Saltaire—St. Petersburg’s newest luxury residential tower—I created a video capturing our Developer Services sales team’s celebration. Just one week after the event, the remaining residences sold out, making the video a timely tribute to the team’s success and the project’s sellout milestone.
