Multimedia

Highlighted Video Production Work

A selection of standout video projects demonstrating my range across branded, documentary, and editorial storytelling. These pieces highlight my experience in concept development, production, scriptwriting, editing, motion graphics, and audience-focused storytelling.

Below is some of my most notable video work.

LOCAL EXPERTISE. GLOBAL REACH: Concepted and produced to position Smith & Associates as a local luxury brokerage with global reach, this brand video translates that positioning into a polished visual story. I developed the concept and script, produced AI-assisted narration, and combined brand footage, motion graphics, and color correction for use across digital marketing and presentations.

USF WORLD- A DECADE OF GLOBAL EXCELLENCE: A 10-minute documentary showcasing the University of South Florida’s international affairs division, global brand, and impact. I expanded USF World’s in-house production capabilities through equipment procurement, then coordinated production logistics and 23+ interviews with executive leadership, faculty, staff, and students while managing filming, B-roll and archival integration, and full post-production.

THE ART OF THE MOVIE POSTER: An original editorial video exploring the history, visual language, and evolution of movie poster design, developed for both educational use and as a cornerstone piece for an independent YouTube channel. I researched and scripted the feature, developed its editorial narrative and visual approach, and produced the final video through editing, motion graphics, and archival imagery.

Brand & Promotional Video

Video content developed to establish brand voice, communicate positioning, and connect organizations with their audiences. These projects demonstrate experience translating brand strategy into visual storytelling while collaborating with internal teams, developers, and established national and global brands.

HGTV ULTIMATE HOUSE HUNT: Produced for Smith & Associates’ participation in HGTV’s national campaign, the video merged HGTV brand guidelines with Smith’s luxury positioning and voice. Working with HGTV’s brand marketing team, I developed the video content supporting a campaign that generated significant national promotional press and visibility for the featured properties.

PENDRY RESIDENCES TAMPA — PEAK PERFECTION: Developed to promote an exclusive event for Pendry Residences Tampa, this video aligned with the development’s luxury brand identity. Working with the Montage Hotels & Resorts marketing team, I produced the piece using approved brand assets, imagery, and motion graphics, supporting an event that helped drive residence sales and continued media interest in the development.

USF WORLD — GLOBAL HYPE VIDEO: Developed to strengthen the University of South Florida’s global brand, this promotional video showcased USF’s international accolades, research, and worldwide academic impact. I produced the piece for use across advertising and presentations supporting international recruitment, partnerships, and funding opportunities.

SMITH & ASSOCIATES SIZZLE REEL: Designed to position Smith as a leading Tampa Bay brokerage, this sizzle reel highlighted the company’s successes, full-service expertise, and community impact through fast-paced, brand-forward storytelling. I produced the video for presentations and business development, supporting outreach to clients, relocation partners, and other key stakeholders.

Documentary, Narrative & Editorial Storytelling

Story-driven video exploring people, ideas, culture, and experiences through documentary, editorial, and narrative approaches. These projects highlight research, interviewing, scripting, visual storytelling, and post-production used to shape compelling stories for diverse audiences.

HOW HEATED RIVALRY CHANGED THE CONVERSATION: After an earlier Heated Rivalry video generated 115,000+ views and 2,600%+ subscriber growth, I used audience insights and emerging cultural trends to develop a timely editorial follow-up. I researched, scripted, narrated, and edited the feature, generating 47,000+ views, 3,300+ likes, 250+ comments, and an additional 44% increase in subscribers.

GUEST INSTRUCTOR FEATURING SIDIKI CONDE: Produced for FSCJ, this human-interest feature uses the story of guest instructor Sidiki Conde to highlight the college’s commitment to culture, accessibility, and inclusive learning. I conducted the interviews, filmed supporting B-roll, and edited the final piece, combining personal storytelling with institutional messaging.

EPISODE 1: SEIZURE TYPES: Developed as the first installment of a planned educational series, this editorial video was designed to make the different types of seizures easier for a general audience to understand. I developed the concept, researched and structured the educational content, and edited the feature, establishing a repeatable format for an ongoing informational series.

Videos for Paid Advertising

Video content created for paid digital and social media advertising across Google Ads, Meta, TikTok, and other digital platforms. These projects demonstrate experience developing campaign creative around specific marketing objectives, including driving website traffic, building audience awareness, and supporting recruitment and enrollment.

FIND THE VIEW THAT FITS YOU: Developed as part of a paid digital and social media campaign for Smith & Associates Real Estate, this video used Tampa Bay lifestyle and property imagery to encourage prospective homebuyers to explore available homes through the company’s property search platform. I developed the creative around a clear traffic objective, adapting the video for digital advertising designed to drive audiences from social content into Smith’s online home search experience.

STAND OUT FROM THE HERD: Originally developed to build awareness of USF Education Abroad programs within the university community, this video established a flexible campaign concept that was later adapted with new messaging for broader enrollment-focused advertising beyond campus. The campaign demonstrates how I developed creative that could evolve across audiences and objectives while maintaining a consistent visual identity.

Interviews & Studio Production

Interview-driven video produced across studio, on-location, institutional, recruitment, and community settings. My experience spans interview planning and question development, directing subjects on camera, videography, lighting and audio, B-roll capture, and post-production—shaping conversations and supporting visuals into focused stories for different audiences and communication goals across multiple channels. Additional interview-driven productions can be viewed in the Highlighted Work featured at top.

MAKE SMITH HOME — RECRUITMENT VIDEO: A multi-location interview production created with an external professional video crew. I coordinated production logistics and talent, developed and conducted interviews, directed both on-camera participants and the production crew, and oversaw post-production through the final edit.

SMITH FOUNDATION GRANT APPLICATION: An informational video developed to promote the Smith & Associates Real Estate Foundation’s community grant application process. I coordinated with the Foundation spokesperson, directed and filmed the on-camera segment, and handled editing and motion graphics to turn the application information into clear, engaging video content as part of an integrate communications campaign.

FSCJ FACULTY SPOTLIGHT: Produced in FSCJ’s television studio, this faculty profile used green screen and multi-camera recording to capture wide, medium, and close-up interview coverage. I directed the interview and studio production, developing a spotlight format that later expanded conceptually to feature students, alumni, faculty, and staff.

QUIET COVE CONSTRUCTION TOUR: An on-location hosted production documenting the progress of a waterfront residential development. I directed on-camera talent and filming on site, combining hosted segments with construction B-roll, architectural renderings, and property details to create a structured visual tour for prospective buyers.

Social-First Storytelling

Short-form video developed for social-first storytelling across Instagram Reels, TikTok, YouTube Shorts, and other digital platforms. These projects demonstrate my experience adapting branded, editorial, interview, and experiential content into engaging vertical formats through concise storytelling, platform-aware editing, pacing, music, typography, and visual hooks.

Europe Travelogue

An independently produced short-form travelogue following a journey through Berlin, Vienna, and Amsterdam. I shaped the experience into a concise visual story using destination footage, travel transitions, music, typography, and rhythmic editing to capture the distinct atmosphere of each city while creating a sense of movement and progression.

Seven Parks in 24 Hours

An independently produced short-form travel challenge documenting 24 rides across seven Central Florida theme parks in a single day, including the two Universal Orlando parks operating at the time, SeaWorld Orlando, and all four Walt Disney World theme parks. I structured the video around the progression of the challenge, using rapid editing, location changes, music, and experiential footage to turn an ambitious day of park hopping into a concise social story.

YouTube Short Trailer

Developed to promote the longer-form YouTube feature, this vertical trailer adapted the editorial story into a concise, platform-native preview. I combined selected clips, narration, music, typography, and fast-paced editing to build curiosity around the topic and direct audiences to the full video.

USF World: Where an International Experience Leads

Developed from interviews and B-roll originally captured for the USF World documentary, this short-form video repurposed long-form production assets into audience-focused social content for YouTube and Instagram. Featuring international students sharing their experiences at USF, the piece transformed evergreen footage into a concise recruitment story highlighting opportunities, support, and campus community.

EPIC UNIVERSE PREVIEW

Filmed during an early preview of Universal Epic Universe in April 2025, before the park officially opened, this short-form video captured a first look at Universal Orlando’s newest theme park. I used dynamic pacing, music, and experiential footage to showcase the attractions, themed lands, architecture, and atmosphere in a concise, social-first destination story.

PENDRY RESIDENCES TAMPA — GROUNDBREAKING

Produced to capture the groundbreaking of Pendry Residences Tampa along the Tampa Riverwalk, this short-form event video combined on-location footage with narrated storytelling to document the development milestone. The piece featured remarks and appearances from Tampa Mayor Jane Castor, Montage International leadership, and Smith & Associates CEO Bob Glaser, transforming live event coverage into a concise social story.