USF World
At the University of South Florida, I served as Communications & Marketing Officer, leading global branding efforts and creating over 100 multimedia assets for web, social, print, and presentations. I directed strategic campaigns that promoted the university’s international presence, including the division’s 10-year anniversary video and Global Excellence Awards. My work supported study abroad recruitment, international partnerships, global research, and outreach to universities and embassies worldwide.
Scroll to view select projects that highlight content strategy, campaign development, and global storytelling.
USF World Social Media Content Management | 2021-2022
As part of my role at USF World, I managed, scheduled, and created content for the unit’s seven social media accounts. Given USF World’s broad scope—supporting global engagement, international students, study abroad, and more—my content aimed to both educate audiences about the unit’s services and showcase its ongoing initiatives. I developed original graphics, captured photo and video content, and crafted strategic messaging that highlighted faculty successes, global partnerships, visiting dignitaries, and local business leaders. This approach increased visibility, built community engagement, and underscored USF World’s impact across campus and beyond.
Global Excellence Campaign Lead – Strategy, Content & Video Production | USF WORLD 2022
To commemorate a decade of global impact, I led the communications strategy and creative execution for USF World: A Decade of Global Excellence—a multi-channel campaign and celebration event honoring the division’s international contributions. USF World is the University of South Florida’s global engagement division, responsible for international student services, Education Abroad, global research, alumni outreach, and partnerships with foreign governments and institutions.
As campaign lead, I developed and managed the overall communications plan, including content marketing strategies, project timelines, media outreach, and social media integration. I also created key campaign materials, including the Global Excellence Awards program and a 10-minute commemorative video. For the video, I developed the story framework, conducted research, and crafted tailored talking points for interviews. I filmed and directed over 23 interviews with executive leadership, faculty, staff, and students across all three USF campuses. I also captured supporting B-roll and edited the final piece, blending archival content with original footage to create a compelling and polished tribute to USF World’s global legacy.
USF World Video Production Work
USF HYPE VIDEO: While at USF World, I frequently created promotional videos using existing photography and footage to highlight the unit’s impact and initiatives. One standout project was the USF Hype Video—a dynamic piece featuring motion graphics and video editing designed to energize viewers and elevate USF World’s brand. The video was used across social media, presentations, and advertising to engage local businesses, promote the Global Advisory Council, support articulation agreements, and secure buy-in from university leadership.
USF EDUCATION ABROAD VIDEO: This promotional video was created to showcase USF’s Education Abroad programs and encourage student participation in global learning experiences. Using Adobe Premiere Pro and After Effects, I edited and animated existing footage and photography into a dynamic, engaging piece tailored for use across multiple platforms—including social media, presentations, and digital advertising. The video served to highlight the value of study abroad and support broader recruitment and outreach efforts.
Animated Multilingual Welcome Video: At the start of the Fall 2022 semester, the Office of International Services tasked me with creating a multilingual welcome message for incoming international students. The goal was to craft an inclusive and culturally sensitive introduction to USF, helping students feel supported and informed upon arrival. I collaborated with staff to ensure accurate translations and designed a visually engaging message that was ultimately displayed on soical media, across digital monitors in USF’s student centers, and student orientation presentations.
USF Education Abroad: Connect with Us Info Card | 2022
Much of my design and marketing work at USF World focused on student recruitment for the Education Abroad office. I created a series of print and digital materials, including two informational cards aimed at helping students take their first steps toward studying abroad. One of the cards guided students on how to connect with Education Abroad advisors and begin the enrollment process, using clear design and concise messaging to make the process approachable and accessible.
USF Education Abroad Recruitment Materials | 2022
Much of my work with USF’s Education Abroad office centered on developing recruitment materials to promote study abroad programs—particularly during the first week of the fall semester. I established and maintained a distinct sub-branding style for all early-semester outreach, ensuring visual consistency across a wide range of materials. These included flyers for faculty-led program promotion, half-sheet info cards for Education Abroad Advisors to distribute at student orientations, and a comprehensive booklet previewing all upcoming study abroad opportunities. Each piece was strategically designed to support enrollment efforts and increase student engagement.
Global College Engagement Reports | 2021
USF World tracks and reports on global engagement across the University of South Florida’s colleges. For this project, I collaborated with stakeholders to analyze and summarize data on international student enrollment, faculty accreditation, articulation agreements, international scholarships, study abroad demographics, and virtual global learning. I designed 13 distinct booklets—one for each of the university’s colleges—using Adobe Illustrator and InDesign to develop custom infographics and layouts. These branded reports served multiple strategic purposes: supporting faculty recruitment, strengthening budget pitches, providing marketing talking points, and acting as a key resource for researchers and global university partners.
USF World Video Title Card
Using Adobe After Effects, I created an animated video title card to serve as the branded intro for USF World video content. Designed for consistency across presentations, promotional videos, and digital communications, the animation reinforces USF World’s visual identity and adds a polished, professional touch to all related media.
USF World Stand Up Banners | 2022
I designed a set of roll-up standup banners for USF World, incorporating USF’s iconic bull statues and global imagery to visually represent the university’s international reach. Using the university’s brand guidelines, I created two variations of the design—both tailored for use at events, presentations, and outreach efforts. The version on the left was the more commonly used, serving as a strong visual centerpiece that reinforced USF World’s identity and mission across campus and community events.
