USF World
At the University of South Florida, I led digital storytelling and campaign development for global engagement initiatives, creating over 100 multimedia assets across social, web, print, and presentations. I directed high-visibility campaigns—including the division’s 10-year anniversary video and Global Excellence Awards—that strengthened USF’s international brand. This work supported study abroad recruitment, international partnerships, global research, and outreach to universities and embassies worldwide.
Scroll to view select projects that highlight content strategy, campaign development, and global storytelling.
Global Excellence Campaign Lead – Strategy, Content & Video Production | USF WORLD 2022
To commemorate a decade of global impact, I led the communications strategy and creative execution for USF World: A Decade of Global Excellence, a multi-channel campaign and signature event celebrating the division’s international contributions. I developed and managed the overall communications plan, including content strategy, cross-channel planning, media outreach, and social media integration, while also producing key campaign assets such as the Global Excellence Awards program and a 10-minute commemorative video.
For the video, I shaped the narrative framework, conducted research, developed interview talking points, and directed more than 23 interviews with executive leadership, faculty, staff, and students across all three USF campuses, filming and editing the final piece by integrating archival material with original footage to create a polished, story-driven tribute to USF World’s global legacy.
USF World Social Media Content Management | 2021-2022
As part of my role at USF World, I functioned as its Social Media Manager and Content Producer overseeing the development, scheduling, and creation of content for seven social media accounts, including launching two new subsidiary channels to support the unit’s expanding global initiatives. Because USF World’s work spans international students, study abroad, faculty engagement, and global partnerships, my approach focused on balancing education with storytelling—helping audiences understand the unit’s services while showcasing its real-world impact.
I developed original graphics, captured photo and video content, and crafted platform-specific messaging highlighting faculty successes, visiting dignitaries, global partnerships, and local business leaders. During my time in the role, USF World’s Instagram following grew from approximately 1,900 to over 3,200 followers—an increase of nearly 70%—reflecting stronger visibility, engagement, and community connection across campus and beyond.
USF World Video Production Work
USF HYPE VIDEO: While at USF World, I produced promotional video content designed to highlight the unit’s impact and energize key audiences. One standout project was the USF Hype Video, a high-energy piece built with motion graphics and dynamic editing to elevate USF World’s brand. The video was used across social media, presentations, and digital advertising to engage local businesses, promote the Global Advisory Council, support articulation agreements, and secure buy-in from university leadership.
USF EDUCATION ABROAD VIDEO: I created a promotional video for USF’s Education Abroad programs to encourage student participation in global learning experiences. Using Adobe Premiere Pro and After Effects, I edited and animated existing photography and footage into a dynamic, platform-flexible asset designed for use across social media, presentations, and digital advertising. The video helped communicate the value of study abroad while supporting broader recruitment and outreach efforts.
At the start of the Fall 2022 semester, I was tasked with creating an animated, multilingual welcome video for incoming international students. The goal was to deliver an inclusive and culturally sensitive introduction to USF that helped students feel supported upon arrival. I collaborated with staff to ensure accurate translations and designed a visually engaging message that was shared across social media, displayed on digital monitors in student centers, and incorporated into student orientation presentations.
Global College Engagement Reports | 2021
For this project, I collaborated with stakeholders across USF World to analyze and synthesize data on global engagement across the University of South Florida’s colleges, including international student enrollment, faculty accreditation, articulation agreements, international scholarships, study abroad demographics, and virtual global learning. I designed 13 distinct, college-specific reports using Adobe Illustrator and InDesign, developing custom infographics and layouts to clearly communicate complex data. These branded booklets supported multiple strategic needs—ranging from faculty recruitment and budget advocacy to marketing storytelling—while serving as a key resource for researchers and global university partners.
USF Education Abroad Recruitment Materials | 2022
Much of my work at USF World focused on supporting student recruitment for the Education Abroad office. I designed a series of print and digital materials, including a Connect with Us informational card intended to simplify the first steps of studying abroad. By pairing clear visual hierarchy with concise, student-friendly messaging, the piece helped demystify the advising and enrollment process while encouraging early engagement with Education Abroad advisors.
USF Education Abroad: Connect with Us Info Card | 2022
Much of my design and marketing work at USF World focused on student recruitment for the Education Abroad office. I created a series of print and digital materials, including two informational cards aimed at helping students take their first steps toward studying abroad. One of the cards guided students on how to connect with Education Abroad advisors and begin the enrollment process, using clear design and concise messaging to make the process approachable and accessible.
USF World Video Title Card
I created an animated video title card using Adobe After Effects to serve as a consistent branded intro across USF World’s video content. Designed for reuse across presentations, promotional videos, and digital communications, the animation reinforces the unit’s visual identity while adding a polished, professional layer to all related media and establishing a cohesive look and feel across platforms.
USF World Stand Up Banners | 2022
I designed a set of roll-up stand banners for USF World that combined the university’s iconic bull statues with global imagery to visually represent its international reach. Working within USF’s brand guidelines, I created two design variations tailored for use across events, presentations, and outreach initiatives. The primary version served as a strong visual centerpiece at campus and community events, reinforcing USF World’s identity and mission through consistent, recognizable branding.
