Graphic Design
My portfolio of graphic design projects.
Highway A1A Northeast Florida | 2018
The Highway A1A project was a conceptual rebrand of the beach communities along Northeast Florida’s scenic A1A corridor—from Amelia Island to St. Augustine. Aimed at locals in the Florida-Georgia region, the brand positioned Northeast Florida as an ideal weekend escape, emphasizing laid-back coastal living and regional pride. The campaign included designs for lifestyle merchandise, a travel magazine, and a billboard advertising series. A subtle redesign of the A1A highway signs was also proposed to distinguish the Northeast corridor and unify the area under a recognizable regional identity.
Forge 3D Print Studio | 2016
Forge 3D Print Studio was a Jacksonville-based 3D printmaking shop whose original logo featured an anvil illustrated as a blueprint. While conceptually strong, the rasterized linework blurred at smaller sizes, limiting its usability. I proposed a refreshed logo that preserved the recognizable anvil symbol but reimagined it as a clean, scalable vector graphic. The updated design integrated the icon into the company name while also functioning as a standalone brand mark. Though the proposal was not adopted, it included mockups for updated business cards, social media branding, and product packaging—demonstrating a cohesive and modernized visual identity.
Engaging Globally | 2020
Global education has become an increasingly prominent initiative in higher education, though the topic can often feel overwhelming due to its complexity. For this project, I created a resource aimed at engaging educators at varying levels of familiarity. I distilled key insights from three academic articles and translated them into a clean, accessible layout with a simplified visual style. The result was a thoughtfully designed piece that presents essential concepts in a format that’s easy to read, reference, and share—bridging the gap between scholarship and practical application.
Black Moon | 2020
This independent branding project focused on developing a skincare line for individuals seeking a simple, effective regimen without the complexity of multi-step routines. The brand, Black Moon, was named to evoke themes of renewal and transformation—drawing on the symbolic meaning of the lunar phase. The visual identity was designed to reflect minimalism, clarity, and self-care, aligning with the brand’s promise of effortless skincare for everyday users.
256 Thayer Apartments | 2020
As a freelance graphic designer, I collaborated with a creative ad agency on this magazine ad for a student apartment complex in Rhode Island. The client requested that the design align with the Rhode Island School of Design’s color palette and incorporate a pre-designed map alongside their company logo. The final piece was a compact 1.5-inch ad, strategically designed to stand out within a 2-page magazine spread while maintaining visual clarity and brand cohesion at a small scale.
Lucidity | 2017
For this independent project, I designed an album cover concept for the EDM/Trance music genre. Inspired by the hypnotic, immersive qualities of Trance music, I developed a surreal, dream-like visual style to reflect the emotional and sensory experience of the dancefloor. The imagery blends abstract and atmospheric elements to evoke movement, rhythm, and altered states—capturing the essence of the genre through visual storytelling.
Get Ready | 2019
Drawing from years of retail experience, I created a supply guide tailored for Florida retailers to use during hurricane season. The goal was twofold: to remind shoppers to stock up on essentials during routine trips and to help boost visibility and sales of key merchandise. The campaign included a system of shelf tags identifying hurricane-related items with clear, icon-based indicators for categories like food, emergency, and safety supplies. Aisle blades featured quick hurricane preparedness tips and an icon legend, while an accompanying brochure was designed for broader distribution. The cohesive signage system was designed to be both informative and actionable for consumers.
